What do you get when you mix a dash of Lonny with a pinch of Traditional Home? The answer is a ground-breaking digital magazine called trad home co-created by the editors of Lonny and Traditional Home. The new magazine's theme, “Young Traditional” was announced and celebrated last Tuesday evening at a dinner event for digital media editors and designers in New York City.
{image source: The Editor at Large}
It was Traditional Home Publisher, Beth Brenner who approached Lonny Editor-in-Chief, Michelle Adams {both worked at Domino together} about her concept of the magazines collaborating. The project is referred to as the “love child” between the two magazines and will leverage the established Traditional Home brand while attracting Lonny's youthful, style-savvy readers.
The first issue of trad home will released April 12th on lonnymag.com. In it’s debut, the magazine will feature it’s 20 "new traditional" designers to watch for 2011. Here's a sampling of swoon-worthy interiors from a few designers on the hottest list around:
Amanda Maison and Joelen Ballard of Domicile Interior Design
Sasha Adler and Lauren Gold of Nate Berkus Associates
Heidi Bonesteel, Michele Trout and Jill Hall of Bonesteel Trout Hall
Sara Gilbane of Sara Gilbane Interiors
Erika Powell of Urban Grace Interiors
Nina Freudenberger of Haus Interior
Ryan Korban of Ryan Korban Interior Design
Robert Passal of Robert Passal Interior and Architectural Design
Nicki Clendening and Callie Jenschke of Scout Designs
Other very talented interior designers rounding out the list include: Suysel dePedro Cunningham and Anne Maxwell Foster of Tilton Fenwick; Tom Delavan of Tom Delavan Interior Design; Jamie Herzlinger of Jamie Herzlinger Interiors; Ron Marvin of Ron Marvin Design; Megan Rice Yager of Megan Yager Design; Jayne and Joan Michaels of 2Michaels; Amy D. Morris of Amy D. Morris Interiors; Lisa Sternfeld of Studio LSID; and Patrik Lönn of Patrick Lönn Design.
I can hardly wait to see what trad home has in store for us!
15 comments:
looking foward to this most excellent collaboration!
How exciting! Can't wait for the release!
That's so thrilling! Marvelous!
Love the rhino...and I've always been a fan of that wallpaper. xoxo!
Somewhere in the middle of Trad Home and Lonny - right up my alley! Can't wait and what a fab list of designers.
I'm going to have to buy a new Mac, mine is 9 years old and can't cope too much, I'm missing out on all of these splendid digital magazines.
Thank you soooo much for sharing Christin! This mag is going to be amazing! Do you know who we can contact for advertising ops?
XO,
Candace
Loft32
Thanks so much for this info!! I consider myself a lover of traditional design but always found the magazine too formal and ornate for my taste. I guess I'd say I'm "Fresh Traditional"! This updated version, I believe, will be perfect for me!
What an awesome collaboration! Cannot wait to see how Lonny's fun fresh perspective freshens up Traditional Home's look.
Cool. More magazines is always a good thing.
I am really exciting to see the TradHome addition.
Mr. Goodwill Hunting
Who knew I was "Young Traditional.... but that does explain me! And thanks for stopping by the blog today! I appreciate your feedback
Cristin, this is right up my alley. Thanks for letting your readers know -- I wait with bated breath.
I love Erika Powell - I can't wait to see trad home!
Beyond excited for the launch of this stylish love child! One more reason to count the days until spring!
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